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Top tech tips for small businesses

It's no secret that small businesses can make incredible gains by optimizing their business technology. However, the technology industry might as well be a foreign country for many small business owners. This article will discuss some of the most productive tech tips for small business owners and help you get the most out of your limited capital.

Don't be a cheapskate

While you certainly don't need to blow all your capital on flashy tech gadgets and software, it is important to make sure your equipment is functional for your needs. Dealing with communication line break downs, computer glitches and network shortcomings can be an intense source of frustration and profit loss for many small business owners. Make sure you accurately evaluate the specific technology needs of your company. 

Research products and read the reviews; ask questions. This may be a time consuming process, but it will be worth it when your gear is running smoothly and you're not constantly on the phone with tech support. Investing in the proper equipment from the start will also save you money on future replacement costs.

Use your analytics

Online data from your website and ad campaigns can be a powerful tool for optimizing your online presence. Be consistent with tracking your web traffic, sales conversion rates and any other data involved in your business. Take note of what resources and tactics work and which ones don't. Be sure to implement changes into the less effective areas of your online presence and record the effects of each change. Over time, this will generate a fully optimized website or ad campaign that's perfectly geared toward your niche market.

Be mobile

In the busy, on-the-go American lifestyle, people are doing more and more work outside the office. Smartphones and tablets are allowing small business owners to complete off-site transactions, take action on important documents and provide remote customer service. Take advantage of this mobile technology and be reachable for your customer and employees. Mobile devices also help business owners advertise through social media and create informative blog posts while away from the office. 

Select appropriate social media sites and tools

There's an incredible abundance of social media sites in our tech driven era. However, not every site suits the needs of every business. Research the various social media tools and see which ones resonate with your business' brand and concept. Choose a few to build with and make sure they complement each other. For example, certain sites allow users to post simultaneously on multiple social media feeds, which is a great time saver. 

Invest in the right tech support

Outsourcing your tech support to a company with unconventional or short hours is highly inadvisable. If something goes wrong with your website or equipment, you should be able to get immediate solutions and not have to wait until the next business day. Choosing a tech support company within the United States not only helps you get the support you need when you need it, but it also improves your SEO ranking. For even better tech support, choose a local company that operates from your base city.